Григорий Вольгин

11 июл 2016 11.07.2016

Животные-спортсмены: анимационная реклама Олимпиады в Рио от телеканала BBC Sport Статьи редакции

BBC Sport опубликовал анимационный ролик, посвященный Олимпиаде 2016 года в Рио, в котором представил животных, обитающих в Бразилии, спортсменами. Об этом сообщает Radio Times.

Кампания изображает олимпийцев с помощью образов экзотических животных, которые обитают в Бразилии. В ролике обыгрываются различные виды спорта, включённые в дисциплины Олимпиады: прыжки в высоту, метание ядра, волейбол, тяжёлая атлетика и синхронные прыжки в воду.

Ролик создало агентство RKCR / Y & R. Трек Not Gonna Break Me, прозвучавший в рекламе, исполнил британский певец Джейми Эн Каммонс.

Летние Олимпийские игры пройдут в Рио-де-Жанейро с 5 по 21 августа.

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