Григорий Вольгин

27 мая 2016 27.05.2016

Ресторан, в котором валюта — километры: рекламная акция бренда спортивной обуви Kalenji Статьи редакции

Французская марка спортивной обуви Kalenji совместно с рекламным агентством Rosapark запустила необычную рекламную акцию к выходу новой модели кроссовок для бега. Кампания получила название #EatYourRun.

Каждый заказавший новую пару обуви, получал необычную коробку, которая приглашала его в один из французских ресторанов, где оплата происходит в километрах, накапливаемых за счёт бега.

24 мая в парижском ресторане 6 Paul Bert бегуны смогли конвертировать километры в изысканный ужин. Kalenji собирается и дальше проводить подобную акцию.

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Бурный Данила

27.05.2016

Запустите в России! Мы тут пока держимся, но скорее!

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