Максим Максимов

14 окт 2015 14.10.2015

Бренд «Россия» за год подешевел на $357 млрд и стал стоить в 25 раз меньше «США»

brandfinance.com

brandfinance.com

brandfinance.com

Национальный бренд «Россия» стоит теперь почти в 25 раз дешевле бренда «США». Если в 2014 году стоимость России как бренда оценивалась в $1,167 трлн, то в 2015 году она составляет лишь $810 млрд. Большую отрицательную динамику показали только Украина и Перу. Самый дорогой национальный бренд мира — «США». Его стоимость эксперты оценили в $19,7 трлн.

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