30 сен 2015 30.09.2015

«Прорыв» в описании лекарств укрепило веру потребителей в них

Группа американских исследователей обнаружила, что употребление слов «прорыв» и даже «многообещающее» в описании лекарств значительно увеличивает уверенность потребителей в их эффективности.

Чтобы проверить влияние характеристики «прорыв» на мнение потребителей, ученые провели онлайн-исследование, в котором участвовали 597 американцев.

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30.09.2015

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